The Role of Design and Designers in the Reality of the 21st Century

Abstract

In the rapidly evolving global economy, the role of designers has shifted beyond aesthetics and functionality to encompass social, economic, and ethical dimensions. This article explores the multifaceted responsibilities of contemporary designers, analyzing their impact on corporate structures, sustainability, and cultural shifts. Drawing insights from Klaudia Grzesik’s dissertation on "Spiritual Capitalism and the Vision of a Designer in the Corporate System," Academy of Art in Szczecin 2024, written under the supervision of M. Klein, this paper delves into the tensions between creativity and economic constraints, as well as the transformative potential of design in addressing modern societal challenges.